Find your fix, fast — without dwelling on the copy + design Your welcome workflow audit checklist Welcome Sequence Audit Checklist — The Digital Cafe The Digital Cafe Welcome Sequence Audit 20 minutes. 20 checkpoints. Walk away knowing exactly what to fix first. 0 / 20 The key question of your audit Could a stranger who received only these emails tell you exactly what you do, who you help, and what happens next? 01 Flow Architecture Review the structure before you touch a single word of copy. All opt-in entry points (pop-ups, embeds, landing pages) funnel into this welcome flow Flow contains at least 4 emails Delays start at 1–2 days and increase between each email No emails are sending simultaneously or stacking on the same day Open rates and click rates reviewed — any standout lows flagged for attention 02 Email-by-Email Purpose Check Each email should have one job. Email 1Delivers the opt-in promise immediately + warm welcome and short intro Email 2Clearly states what you do and who you do it for Email 3Shows the transformation you create for the reader with a soft pitch Email 4Includes a direct pitch with your entry-level offer + optional newsletter expectations Every email passes the one-job test — no email is trying to do two things at once 03 CTA + Engagement Audit Are you making it easy to say yes — and easy to reply? No email contains more than one primary CTA CTAs are visible above the fold — not buried at the bottom CTA copy is specific and motivating (not generic "Click Here" or "Learn More") At least one early email (email 2 or 3) invites a reply Reply prompt is low-effort — the reader doesn't have to think too hard to answer 04 Fix Priority Stack Work this list top to bottom. Priority 1Open rates — test new subject lines (aim for 99+ on SendCheckIt) Priority 2Send timing — add delays if unsubs spike, shorten if engagement is high Priority 3Email 1 — confirm it delivers the promised thing first, expectations second Priority 4CTA placement + wording — visible, specific, motivating Priority 5Copy and design refinements — length, detail gaps, tone, visual hierarchy (fix this last, not first) ☕ Audit complete. Now go fix things in priority order — top to bottom, no skipping ahead.
