The email marketing & content management studio for fun and funky founders.

profitable marketing funnels brewed here. Hold the chaos.

Email Marketing Strategy

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Custom Newsletter Templates

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Email Marketing Management

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Long-form Content Writing & Editing

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Lead Magnet Ideation & Building

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Automated Workflow Design

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Email Marketing Strategy · Custom Newsletter Templates · Email Marketing Management · Long-form Content Writing & Editing · Lead Magnet Ideation & Building · Automated Workflow Design ·

CERTIFIED EXPERt + partner with

Clients report on average 40-55% higher open rates and 4–6% more clicks, even within the first few sends!

Content that feels as good as it performs. Together, we’ll build campaigns that are a perfect blend of strategy and soul.

How it works.

  • Take a peek at the services I offer and see what sounds like your vibe.

    Not sure what you need? That’s perfectly fine. Drop me a note here with all the information you’ve got and I’ll recommend what package would be best for you.

  • Ready to make it official? Stellar. Visit the Contact Page here and include what day you want our collaboration to start (and end, if applicable). While there, you can expand on what you’re looking to get help with. I’m alllll ears!

  • No boring, lengthy onboarding doc found here, promise. Share your brand assets and complete the fun visionary questionnaire. Once I’m clear on what makes your brand incredible, you’re onboarded! Simple as that.

  • One of the biggest perks of email marketing is the ability to be hands-off while campaigns turn subscribers to cult-customers. That means less time in the writing room for you and more time at the beach (or in the mountains, on the lake… whatever your preference)!

Not sure what you’d like to order?

Grab a time on my calendar and lets meet for (virtual) coffee!

I SPECIALIZE IN WORKING WITH FUN AND FUNKY FOUNDERS BUT WTF DOES THAT EVEN MEAN?

Who I serve.

industries & Creatives I’ve supported With Email Marketing and Content Services

OnlyFans Models + Creators

Cannabis, CBD, + Hemp

Marketing, Design, + Copywriting Agencies/S.P.s

Skincare + Wellness

Commercial Interior Design

Financial Specialists

Medical + Aesthetics Clinics

Food + Beverage

Online Educational Platforms + Providers

& More!

WE’LL BE A STELLAR COLLABORATION IF YOU…

Are tired of guessing what to say, how to say it, and where to share it across your brand’s content marketing.

Love a team setting where your feedback is prioritized without making you feel like you have to lead the project!

Are so confused by the email marketing process and want to hit fast forward in simply connecting with your amazing community!

Want someone on your marketing team who gives a shit about the details. Like the meta-data of your opt-in forms or the use of proper subheader fonts on social assets. It’s me, I care!!

MY CLIENTS HAVE TRANSFORMED IN MORE WAYS THAN ONE...

  • E.O. saw 17,000+ new email subscribers in just 9 months.

  • C. saw an average email open rate of 57% and click-through rate of 20%.

  • E.C. booked out every one of her retainer spots in under 4 months.

  • E.O. saw a 29.67% average promotional email conversion rate.

  • K. was able to break down their anxiety and fear around email marketing & start consistently connecting with their audience on a weekly basis.

  • E.O. saw 7,000+ new SMS subscribers.

  • N. gained a deeper understanding on how to build sustainable funnels that keep her in front of her customers and away from creating extra work for herself.

  • C. saw 1,200+ engaged subscribers added to her email list.

How Do You Take Your Coffee?

Ways to Work With Me

DIY It

Step into The Digital Cafe, the hottest email marketing membership that teaches you everything you need to know about sending campaigns that sell

Hand It Off to The Expert

Full scale strategy and implementation on a project and/or monthly retainer availability.

Got a tight timeline? I can help!

Somewhere In Between

Inbox to Income Intensives get you an expert audit and strategy you can implement on your own time

Something for every stage of business.

On the Menu.

  • For the DIY-ers, the new-to-email, the solo-prenuers, and the content creators who want affordable, expert guidance on managing their email marketing.

    Tap into weekly campaign feedback, accountability co-working sessions with live advice, and monthly strategy workshops and guest sessions!

    Read more about The Digital Cafe here →

  • Ready to start sending regular newsletters to your email list? That’s great!

    Use this custom branded template to make sending your newsletter super easy. This includes copy and subject line suggestions to keep you feeling inspired and your audience engaged!

    View completed templates in my portfolio here →

  • A complete, stunning, done-for-you automation for Welcome Workflows or your upcoming launch! Hand over the design, copy, strategy, and technical build of your four-part email sequence with quick turnaround!

    View emails I’ve created in my portfolio here →

  • Time to build your email nurture ecosystem with strategy and grace.

    This includes a complete lead magnet, automated email campaign, copy, and design from ideation to implementation. That means you can focus on your launch, brand, or honestly whatever you want to focus on while you leave the funnel building to the expert. Cheers!

    Sound like something you need?

    Share your project info here & let’s bring your vision to life!

  • Your content and strategy across social media and email marketing should evolve with your brand.

    Need ongoing support to keep the show going? Let’s do it! With monthly strategy sessions, ongoing email support, design, copy, and social media management—this package is meant for those who are ready to see their content make them CASH.

    Ready for reliable, ongoing support? Consider me your new fave barista.

Ready to order? Click here!

not sure which solution is right for you?

Clients Featured In

Email Marketing Strategy

·

Custom Newsletter Templates

·

Email Marketing Management

·

Long-form Content Writing & Editing

·

Lead Magnet Ideation & Building

·

Automated Workflow Design

·

Email Marketing Strategy · Custom Newsletter Templates · Email Marketing Management · Long-form Content Writing & Editing · Lead Magnet Ideation & Building · Automated Workflow Design ·

Designed & optimized flows for creators, e-commerce brands, and service pros with results like:

82% average open rate

27% average click rate

20% average automation conversion rate

(I know, isn’t that wild?)

DISTANCE RUNNER // THE FUN AUNT // ROM-COM READER // TYPE A

Hey, I’m Krystal Ivy. Founder of this whole shindig, content marketing strategist, and email expert.

I started out by helping agencies and mom-and-pop shops skyrocket their social media and email marketing presence. After scaling those clients to the moon (all while earning my BA in political science, no less), I knew I had found my passion and couldn’t stop.

STRAIGHT FROM THE SOURCE

“It was a pleasure working with Krystal - she has a clear process that works!

I loved the designs she brought to my emails and she was always quick to answer my questions. I have now worked with her on two projects and looking forward to future ones!”

- Anna, No Revisions

“I dreaded anything and everything email marketing before, but now I’m super stoked to start sending out my new newsletters, and for people to get my welcome sequence!

As a designer, I struggle with outsourcing any sort of design work, so I was super hesitant to bring someone on to design my emails. But Krystal and Gaby knocked it out of the park!”

- Ashlie, Bayou Brand House (Formerly Wolf + Willow)

EMAIL MARKETING EXPERTISE, AFFORDABLY.

Happy to be DIY-ing your funnels? I love that.

Join the fun & funky founders creating email clarity, consistency, and CASH in The Digital Cafe.